If you open some forum for webmasters, you will see many threads and replies about Search Engine Optimization (SEO) ideas, news, techniques, tools, etc.
I’ve spent much time reading such info before a few years ago before realizing it’s simply a waste of time. Here’s the reasons:
1. Often Algorithm Update
Google changes its algorithm more than once a day, on average.
So, if something worked for you yesterday, there’s absolutely no any guarantee that if you perform these steps today you will have any success, or even worst – your site would even get penalty because of illegal optimization (Black Hat SEO).
2. Cannot Rely on SEO Traffic
Let’s look at the following scenario: you have a website with lots of traffic. However, 90% of your site visits comes from Search Engine. There’s a new search engine update and instead of first page, you’re listed at page 5. You will lost 90% of visits which is 90% revenue down.
I don’t say that traffic from Search Engines is something bad. It’s a great source of target traffic. However, it is really a bad strategy to rely only on SEO traffic for your website.
3. Forget about other things when do SEO
If you spend too much time doing SEO, you probably won’t have enough time to do other important tasks such as improve your product or service, provide a support, etc.
4. Spend Money without any Warranty for Success
If you buy links to your website, you can be sure that there’s absolutely no any warranty that it will help. Even more, your site could get a penalty for that.
5. There’s no reliable source
The information how the search engine algorithm is a secret. It’s not published anywhere. So, all your source of information that you can find is based on other people opinions. You cannot be sure that the information you read about SEO is actually reliable.